Digital Marketing is a term which is used to explain marketing in the digital space of what we call internet. It is replacing traditional marketing by clear display of its ability to provide accurate information to the buyers. As traditional marketing looses its charm in providing higher Return on Investment(ROI) more of the money is shifting towards digital marketing.
This space is exploding today as the number of people going online everyday on the planet increase. It is a platform which gives measurable ROI to companies. Ability of the digital space to provide tracking tools, focused targeting and global scale along with real time data about every single $$$ spent is what attracts companies to invest in the space. Strategies in this space will focus on strengthening the impact of mobile, greatly improving the relevance of ads for people through targeting. The space will focus on customer engagement to redefine the art of brand building.